Linkedin desktop site12/19/2023 ![]() The goal is to provide a place to feature your best work. Featured SectionĮarly in 2020 LinkedIn added a new section they call the ‘Featured Section’ which I wrote in detail about in a blog post. Please focus on what you primarily want to be known for and your #1 income generating service. I’ve seen too many people dump everything they do in a headline and the result of that is that the visitor to your profile will simply be confused. Now because you have 220 characters doesn’t mean you should use all of them. Whether you are an entrepreneur, corporate leader or job seeker, you want to use the headline to effectively attract the people that you ideally want to connect with. Your goal should be to craft a compelling statement where someone would want to connect and learn more about you. I recommend you start with a keyword or two that represents your title and follow that with a brand statement expressing results you provide, or what happens because of you. This can be a real opportunity when used effectively. The headline field now allows up to 220 characters, up from the previous 158. ![]() Here is a recap of the LinkedIn platform updates from 2020 you will want to take advantage of as they are designed to improve your profile, help you engage your network and create an overall better user experience. That’s why I encourage readers of this blog to subscribe to my email list as I share LinkedIn updates and how to best utilize those updates throughout the year. You may not be aware of the updates LinkedIn makes to their platform because you don’t get a notification from LinkedIn.
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